What to expect at ECF

ECF Europe takes place in a cosy Berlin venue and has a focus on connecting, sharing and learning together.

ECF Europe

28-29 November 201909:00 - 19:30 Ufafabrik BerlinStandard rate ticket: € 450 + VAT

ECF is a 2-day event for eCampaigners and fundraisers to come together to connect, share, learn.

Most of the agenda is shaped around you, as participants set the topics of the Open Space sessions together. Are you wondering how testing could make your email list work harder, how you can make your campaign target really notice your campaign, or how the latest technology can help you reach new donors? Whatever your questions, the ECF is a fantastic opportunity to answer them, together with skilled practitioners from across Europe.

It's also a great chance to hear new and exciting ideas that could boost your campaigning and fundraising impact. There will also be two keynote speakers to inspire ideas and discussion - take a look at last year's agenda below to get a flavour of the event.

Keynote speakers

2019 guest speakers

In 2018 we heard from Linda Kavanagh and Peter Tanham, digital campaigners who worked on the Irish campaign to #RepealThe8th, and from Sarah Hurtes of the European Climate Foundation (DE).

In 2017 we heard from Kasia Jagiello of Greenpeace Poland (PL), and Siniša Šikman of CANVAS (SRB), and in 2016 Gabe Winn of the UK Remain campaign and Orsolya Jeney of Amnesty Hungary shared their knowledge and experience.

What participants say about the event

We know that it may seem daunting booking an event with such an open agenda! But we've found from experience that crafting a participant-generated agenda means we end up with the most relevant, and most interesting content. Participants will propose presentations and skillshare sessions in the run up to the event, and we'll generate the live agenda using the tried and tested Open Space methodology. Take a look at last year's agenda or the agenda from 2017 to get an idea of how things come together.

The agenda

on Wednesday, November 27th

10:00-16:00 Training daysFull day trainings are bookable separately, or alongside the main ECF event. UfaFabrik
18:30-19:30 ECF pre-meeting In this optional pre-meeting we'll be starting to generate agenda topics and session ideas. Come along and help us get the event off to a strong start. UfaFabrik Foyer Bar
19:30-21:00 Pre-event dinnerIncluded in the participation fee - a great chance to kick start the conversations and connections of ECF. Ufafabrik Foyer Bar
ab 21:00 Drinks Foyer Bar

The agenda

Thursday, November 28th

08:00-08:50 Breakfast (included in the event fee) Foyer Bar
09:00-09:15 Welcome + agenda review Theatre
09:15-10:15 Warm up activities Theatre
10:15-10:30 Introduction to Open Space and agenda-setting Theatre
10:30-10:45 Coffee Foyer Bar
10:45-11:45 Open Space A We'll build the agenda from the participants' interests, questions and challenges. Let us know what YOU would like to see on the agenda. Various
11:45-12:45 Polarization - is NGO campaigning part of the problem? And what can we do to make things better? Alison Goldsworthy and Alex Chesterfield, The Polarization Project Theatre
12:45-13:30 Lunch Vegan lunch courtesy of our lovely caterers, Playing with eels. Foyer Bar
13:30-14:00 Walk/free time Meet by the steps if you'd like to go for a stroll.
14:00-14:45 Parallel presentations A longer slot for participants to present a case study or share some research or ideas - please let us know if you would like to propose a presentation.
  • Children and young people in activism - Sena Atici
    Movements led by children and young people are growing bigger and bigger. Looking at Greta Thunberg and young climate strikers around the world to young people in America marching for their lives (MarchForOurLives), we have seen a rise in youth-led movements. These young people have started social change and are making adults change their minds. What can we learn from children and young people's campaigns? How can we make our own campaigns more appealing to younger generations? And finally, how can we empower children and young people to make their voices heard?
  • Is the Alt-Right still way ahead in information technology? - Juri Maier
    In the last 3-4 years we were busy understanding how the Alt-Right managed the echo chambers provided by social media in order to create their alternative reality. But what are the consequences so far? Is imposed or self-regulation of Social Media helpful in reducing hate speech, fake news and foreign influence on elections? Are progressive organizations any nearer to a strategy for answering the challenge, or at least narrowing the gap in the efficiency of social media usage between the Alt-Right and the rest? And what new strategies and activities of the Alt-Right do we need to examine?
  • Introduction to behavioural psychology - Alex Chesterfield
    If your interest has been aroused by some of the ideas that Ali and Alex have touched on in their presentation, here's a chance to find out more about the emerging science of behavioural psychology - the study of why people do what they do. Behavioural scientist Alex will introduce some of the key concepts, studies and methodologies that are used to understand human behaviour, and the implications for campaigners and communicators who seek to influence people and change what they think and do.
  • Reaching the other side - Rachel Collinson
    In this presentation, you can find out how the WeDialogue project recruited conservatives and libertarians for an online research project. This is a rare opportunity to learn some frank lessons from failure and see what methods and tactics worked in the end.
14:45-15:45 Open Space B Various
15:45-16:15 Coffee and cake Foyer Bar
16:15-17:15 Skillshare session Theatre
17:15-18:00 Ignite talks Inspired by the popular Ignite events (slogan ‘Enlighten us, but make it quick!’), these quick-fire, energising talks are limited to just 7 minutes each. Please let us know if you’d like to propose an Ignite presentation. Theatre
18:30-19:30 Speed pitching A fast-paced and fun chance to hear from agencies and consultants about what they can offer, over drinks. Theatre
19:30-21:00 Evening meal (included in the event fee) A delicious vegan menu - guten Appetit! Foyer Bar
21:00-late Drinks & get together Foyer Bar

The agenda

on Friday, November 29th

08:00-08:50 Breakfast (included in the event fee) Foyer Bar
09:00-09:15 Agenda review and pulse check Theatre
09:15-10:00 Crossing invisible divides: what are the underlying divisions in German society, and how can we work to bridge them? Laura Krause, More in Common Theatre
10:00-11:00 Open Space C Activist retreat space open in Atelier 1 during Open Space C and throughout Friday, courtesy of the Craftivist Collective. Various
11:00-11:15 Coffee break Foyer Bar
11:15-12:15 Open Space D Various
12:15-13:00 Lunch Foyer Bar
13:00-13:15 Group photo Theatersaal steps
13:15-14:15 Free time/Walk/Tour of UfaFabrik Discover the fascinating past and present of our amazing Berlin venue Meet outside
14:15-15:30 Teach-in sessionsInteractive workshops.
  • How to put people at the centre of planning people powered campaigns - Tracy Frauzel
    In this workshop we will explore the key principles of human centred design and how to apply these to your campaigns for change. We'll look at what it means to build a campaign on empathy to engage new audiences, and use insights from empathetic understanding to spark creative ideas. We'll practice the key principles behind creative collaboration and you'll walk away with a framework and methods you can take home to come up with creative campaign ideas with your own team. Finally we will explore what it means to prototype and test campaign ideas early on. I'm not talking about A/B testing here, rather qualitative testing to ensure you're headed in the right direction from the beginning. This will be a hands on workshop with tools you can use and examples of campaigns that have put this model into practice.
  • 12 things non profits need to know about Google Grant Ads - insights and practical advice that will help make your Google Grant Ads perform better - Jean O'Brien
    An intensive, practical clinic all about getting a real return on investment from your Google Grant Ads. This is for organisations with a Google Grant Ads account who would like to manage their Grant in-house and use their Grant to bring in leads, sales and donations. This masterclass is delivered by Jean O’Brien, who has extensive experience and achieved exceptional results in managing and optimising Google Grant Ads.
  • Jargon busting: how your comms can make sense for those without expert knowledge - Jamie Woolley
    We're all experts in our different fields, although it's easy to forget that other people aren't. Whether it's talking about climate change, health policy or workers' rights, we need the right skills to decode our technical, jargon-filled language into something the rest of the world can understand. In this hands-on session, we'll look at how to spot jargon, how to find alternative ways of getting your point across, and how to make friends with your inner policy wonk.
  • Resolving problems, finding solutions - Branislava Milosevic
    In this interactive workshop you'll have the chance to co-create solutions to the issues that are on your mind. Well start by identifying common challenges. Then, using creative and coaching techniques, you will work in groups or individually to find solutions and individual plans of action. If you’re managing a digital programme or a digital project and you’ve come across an obstacle (a person, a process, a strategy or a budget) you will come out of this session with a boost of confidence and enthused because you’ll know what to do next. And you’ll meet some amazing colleagues who can help you on this journey. There will be post-its, there will be Sharpies, there will be flipcharts, there will be sitting wherever you feel comfortable. Certainly not your usual workshop but no weirdness either, promise! Everyone will be helped to feel welcome.
  • Intimate Activism: how to be critical friends rather than aggressive enemies - Sarah Corbett, Craftivist Collective
    Learn through successful case studies from the global Craftivist Collective of how activism (using craft) can help to change hearts, minds, business policies and laws in quiet, small and encouraging ways. Implementing neuroscience, positive psychology and the power of our five senses; learn how activism can create intimate spaces for understanding, intimate connections and intimate conversations that lead to long term real change. Intrigued? No craft skills needed, just an open mind and an open heart.
Various rooms
15:30-15:45 Coffee and cake! Foyer Bar
15:45-17:00 Ignite talks and closing session Seminar room
17:30 onwards Post-ECF drinks and dinner Cafe Ole, UfaFabrik

Want to know what happened at last year's event? You can find the agenda here.