What to expect at ECF 


ECF Europe takes place in a cosy Berlin venue and has a focus on connecting, sharing and learning together.

ECF Europe

25-26 October 201809:00 - 19:30 Ufafabrik BerlinStandard rate ticket: € 400 + VATEarly bird ticket: € 300 + VAT

ECF is a 2-day event for eCampaigners and fundraisers to come together to connect, share, learn.

Most of the agenda is shaped around you, as participants set the topics of the Open Space sessions together. Are you wondering how testing could make your email list work harder, how you can make your campaign target really notice your campaign, or how the latest technology can help you reach new donors? Whatever your questions, the ECF is a fantastic opportunity to answer them, together with skilled practitioners from across Europe.

It’s also a great chance to hear new and exciting ideas that could boost your campaigning and fundraising impact. There will also be two keynote speakers to inspire ideas and discussion.


2018 Keynote speakers

In 2017 we heard from Kasia Jagiełło of Greenpeace Poland (PL), and Siniša Šikman of CANVAS (SRB), and in 2016 Gabe Winn of the UK Remain campaign and Orsolya Jeney of Amnesty Hungary shared their knowledge and experience.

What participants say about the event



We know that it may seem daunting booking an event with such an open agenda! But we've found from experience that crafting a participant-generated agenda means we end up with the most relevant, and most interesting content. Participants will propose presentations and skillshare sessions in the run up to the event, and we'll generate the live agenda using the tried and tested Open Space methodology. Take a look at last year's agenda to get an idea of how things come together.

The agenda

on Wednesday, October 24th

18:30-19:30 ECF pre-meeting In this optional pre-meeting we’ll be starting to generate agenda topics and session ideas. Come along and help us get the event off to a strong start. UfaFabrik Seminar room
19:30-21:00 Pre-event dinnerIncluded in the participation fee - a great chance to kick start the conversations and connections of ECF. Ufafabrik Foyer Bar
ab 21:00 Drinks Foyer Bar

The agenda

Thursday, October 25th

08:00-09:00 Breakfast (included in the event fee) Foyer Bar
09:00-09:15 Welcome + agenda review Foyer Bar
09:15-10:15 Warm up activities Foyer Bar
10:15-10:30 Introduction to Open Space and agenda-setting Foyer Bar
10:30-10:45 Coffee Foyer Bar
10:45-11:45 Open Space A We’ll build the agenda from the participants interests, questions and challenges. Let us know what YOU would like to see on the agenda. Proposals so far include:
  • Working in coalition on rapid response campaigns
  • Testing and optimisation programmes
  • Restrictions on civil liberties, shrinking civic space - what can we do?
Foyer Bar
12:00-12:45 Building a people's campaign to #Repealthe8th Linda Kavanagh, Abortion Rights Campaign Ireland (IRL) and Peter Tanham, Together for Yes Seminar room
12:45-13:30 Lunch Vegan lunch courtesy of our lovely caterers, Playing with eels. Foyer Bar
13:30-14:00 Walk/free time Meet by the steps
14:00-14:15 Pulse check and review Foyer Bar
14:15-15:00 Parallel presentations A longer slot for participants to present a case study or share some research or ideas – please let us know if you would like to propose a presentation. Last year's sessions looked at 'Design for campaigners', 'Political advertising' and 'How to grow your email list'.
  • Data ethics How is the data of different audiences treated differently? - Amber Macintyre. When it comes to communications, data can be so persuasive it becomes a powerful decision maker. But is this always right? Data can be patchy, incorrect and not representative of what it aims to measure. I will present research into how much trust civil society organisations puts in data right now to help us understand how we might want to use the data in the future.
  • Diet Change Not Climate Change: Experiences from a political climate campaign - Nico Nettelmann. Reducing greenhouse gas emissions in the livestock sector is one of the most effective ways we can achieve our climate targets and keep global warming below 2⁰C. Yet, thus far, such measures have barely been discussed by world leaders and policy makers. ProVeg works to put the climate impact of food choices related to animal agriculture and meat production onto the global climate agenda and national climate protection strategies. In this session we'll set out our approach and successes from COP23, how the discussion has changed over the last year and which strategies are working to push this issue forward, drawing out practical lessons for other campaigners.
  • What makes a great email? - Duane Raymond. Email is still a critical tool for reaching out to and mobilising existing supporters. However as always, the inbox is still getting more crowded every month. There is a growing list of "best practices" for how to target and write great emails. One of the projects I am working on is using machine learning to eventually create more effective emails. Part of working toward that is classifying emails so the machine can easily compare different elements and see what worked best for what person. In that process, we've had to identify those factors we think are important so they can be classified. In this presentation and discussion, I'll share what we think those key factors are, why, how the machine learning is likely to use them and then we'll explore if there are other factors that make email a success and what you can do without machine learning to write more successful emails. I will also share a few examples of interesting emails, what made them great and, if I know any results from them. This will be an partially interactive session, especially in the second half, but questions and comments are welcomed throughout!
Various
15:00-16:00 Open Space B Various
16:00-16:20 Coffee and cake Foyer Bar
16:20-17:15 Skillshare session Foyer Bar
17:15-18:00 Ignite talks Inspired by the popular Ignite events (slogan ‘Enlighten us, but make it quick!’), these quick-fire, energising talks are limited to just 7 minutes each. Please let us know if you’d like to propose an Ignite presentation. Last year's topics included 'GDPR', 'Digital tools for interactive storytelling', 'Taking the people to the forest', and 'Innovative engagement tools'.
  • Giving local activists the ability to set up petitions - what we did right, and what we did wrong... - Ian Goggin
  • The ethics of campaigning on individual's cases - Ellie Kennedy and Emily Butler
  • Transparent Referendum Initiative - shining a light on paid online advertising - Peter Tanham
  • EU whistleblowers directive - what campaigners need to know - Pam Bartlett Quintanilla
  • A strategy model to prioritise your efforts - Florian Engel
  • The Europe we want: seeking new narratives - Laura Hieber
  • Want to make a 7m presentation to the group? It could go here!
Seminar room
18:30-19:00 Speed pitching A fast-paced and fun chance to hear from agencies and consultants about what they can offer, over drinks. Seminar room
19:30-21:00 Evening meal (included in the event fee) A delicious vegan menu – guten Appetit! Foyer Bar
21:00-late Drinks & get together Foyer Bar

The agenda

on Friday, October 26th

08:00-09:00 Breakfast (included in the event fee) Foyer Bar
09:00-09:15 Agenda review and pulse check Foyer Bar
09:15-10:00 Climate communications: how do we talk about climate change in ways that inspire action? Sarah Hurtes, European Climate Foundation Seminar room
10:00-11:00 Open Space C Various
11:00-11:30 Coffee break Foyer Bar
11:30-12:30 Open Space D Various
12:30-13:15 Lunch Foyer Bar
13:15-14:15 Walk/Tour of UfaFabrik Discover the fascinating past and present of our amazing Berlin venue Meet outside
14:15-15:30 Teach-in sessionsInteractive workshops. Last year's sessions included 'Using play to unlock creative campaigning', 'Developing great integrated supporter journeys' and 'Reaching the right audiences to smash your campaign objectives'.
  • Test and learn! Creating a testing programme - Ilesh Persand and Joana Esgalhado
    Small changes to your digital communications can have a big impact - constantly testing, comparing and improving is vital. But how do you decide what to test, interpret and keep track of the results and make sure you're consistently learning and implementing improvements? Joana and Ilesh will talk through the testing programme at Friends of the Earth England, Wales and Northern Ireland, sharing some results, and help you work through the tools, resources and approaches you need to implement a testing programme that will have real impact on the performance of your digital comms.
  • Talking to the right people: getting audiences right - Jamie Woolley
    Reaching the right audiences is essential to win campaigns. Even more important is delivering messages that will resonate and motivate. Using campaign and organisational objectives as a starting point, this workshop will explore how to identify the audiences you need, how to reach them, and what to say when you get there. We’ll work on practical examples to develop key messages and communication tactics, so if there’s a campaign you’re currently working on, bring it along!
  • Agile project management for campaigners - Rachel Collinson
    Agile – a project management approach designed to deal with the need to try things out, fail fast and cope with a constantly changing context. Developed for technology projects, it also has powerful lessons for other kinds of knowledge work. In this session we’ll demystify the jargon around agile project management, and look at how it can be applied to campaigning. Useful for anyone who has to work with techies using agile methodology, as well as anyone who’s ever had to try and answer the gazillion dollar question ‘How long is that going to take?’
Various rooms
15:30-15:45 Coffee and cake! Foyer Bar
15:45-16:45 Ignite talks and closing session
  • Using a 'good cop' approach to win hearts and minds - Patricia Witkowski and Sean Mackenney
  • Optimising your forms for active opt in - Claire Donner
  • How do people change their minds? - Jess Day
  • Are you managing your data? Or is your data managing you? - Amber Macintyre
  • Want to make a 7m presentation to the group? It could go here!
Seminar room
19:00 Post ECF dinner Cafe Ole, UfaFabrik

Want to know what happened at last year's event? You can find the agenda here.