An comprehensive overview of e-campaigning models, planning and best practices.
eCampaigning is now part of every campaign. Yet most is still simplistic and ineffective. Why?
Often because campaigners mimic past models and let their tools dictate their strategy. Great e-campaigning still requires understanding how power is influenced, what is necessary, what is possible and what strengths different options have.
This course provides that. It is for campaigners, digital experts, managers, fundraisers and anyone else involved in the campaigning and e-campaigning process. Whatever your strength, this will round out your knowledge to help you work better to win campaigns.
This course now consists an online component and a 1-day classroom based workshop (aka flipped classroom model). The online course can be completed from anywhere in your own time. The workshop requires the online course has been completed. The learning is equivalent to a 2-day course.
Online course only: starts Sep 5, cost €350
1 day workshop (including online course): Oct 5: €650
| Welcome | Topic 1
+ Opportunity to book on 1-day workshop(s) in a city near you in
Learning outcome: how to learn effectively via the online course
|Effective campaigning | Topic 2
Learning outcome: campaign planning and research practices that are essential for effective e-campaigning
|eCampaigning models | Topic 3
Learning outcome: multiple digital tactics for campaigning and their strengths / weaknesses
|Email to action model best practices | Topic 4
Learning outcome: practices you can immediately put to use in emails and web pages that boost their effectiveness
|Acquiring supporters and their journey | Topic 5
Learning outcome: various approaches for attracting new supporters, get them active, keep them active and re-engage those in-active (lapsed)
Learning outcome: how various campaigns have applied the models, principles and practices
+ Last opportunity to book on 1-day workshop(s) in a city near you in
Learning outcome: key digital trends relevant to campaigning and key campaigning trends
|1-day e-campaigning workshop (optional)
Duane Raymond is the founder of FairSay. He has been a pioneer of digital campaigning in the UK and Europe since 2001 when he was Oxfam GB's first e-campaigning manager and grew the online supporter base from 5,000 to 400,000 in 3 years. He has followed digital campaigning since the early 1990s, made his first web site in 1995, used the Internet since 1989 and used computers and networks since the 1980s.
Duane is widely recognised as one of Europe's leading e-campaigning experts and pioneers. He pioneered Oxfam GB's e-campaigning activity from 2001-2004 and has been running FairSay - a campaigning consultancy - ever since. He has been called the 'leading e-campaigning guru' by Linda Butcher, CEO of the Sheila McKechnie Foundation and the 'godfather of good geekery' by Tom Allen of ActionAid International. He has works with many of the world’s leading campaigning organisations and campaigns, including Greenpeace, Oxfam, Amnesty, WWF, Make Poverty History, 1Goal Campaign and many more.
When not delivering trainings, he is analysing campaign performance, helping craft campaigning strategies, working hands-on as part of a campaigns team, organising the annual eCampaigning Forum events (since 2002) and being the benevolent dictator of the 1,800+ campaigner strong eCampaigning Forum global community.