Content strategy

Training Day: How to change the world with content strategy

The training

Too often, content is thought of last. Hurried, sub-standard content can ruin a campaign. The flotsam and jetsam of abandoned microsites and neglected, out-of-date pages float in a flood of content that threatens supporters and charities. Good intentions and boundless energy are not enough; you need a content strategy.

Learn what content strategy is, how to apply it in campaigning organisations and how to convince others of its value in this fun, participative workshop.

“I’d strongly suggest everyone, campaigners and digital folks, to join this training because it will truly help you to look at content in a way you never did before.” Cristiana De Lia, campaigner

Date: Wednesday 27th November 2019
Time: 10:00-16:00
Venue: UfaFabrik, Berlin
Price: €350+VAT (including lunch)
Terms and conditions can be seen here.

Topics covered

  • Identifying good content
  • Developing a content strategy
  • Content-led campaigning

Who is it for?

This training will suite people working in communications or campaigning teams in not-for-profit organisations. Or in for-profit organisations who want to use content to make the world a better place. It’ll be especially useful for people thinking about a new website, a new brand or a new campaign.


In the morning

  • Welcome, introductions and aspirations
  • What is good content?
  • …And why doesn’t it always happen? Mapping your content landscape.
  • Become a content strategy hero.
  • Content-led campaigning. Creating activists not parrots.

In the afternoon

  • Building an actual content strategy.
  • Tools, tips and tactics for embedding content strategy effectively.
  • Discussion, further reading and next steps.

Julius Honnor

Julius is content strategist and co-founder at Contentious, where he uses his blend of technical know-how, content skills and big-picture thinking to help organisations such as Greenpeace, ActionAid and Friends of the Earth be more strategic, enabling and joined-up in their approach to content.

He previously worked in digital and content roles for charities, membership organisations and the government of St Kitts and Nevis. He’s a co-chair of the Digital Charities community.

Julius is a speaker, a writer and a photographer. He’s still working towards the perfect sourdough crust. Follow him on Twitter at @juliushonnor.